A modern Gus for any who knows exactly who they are.
The Jessie is Alter Ego’s take on a classic silhouette: the Gus. Gently curved brim, clean modern lines, and a presence that reads as both deeply traditional and entirely now. It is the kind of hat that feels like it has always existed, and like it was made specifically for you — because it was.
Shaped entirely from premium American beaver fur felt, The Jessie is available in three expressions:
Traditional dyed felt — $950
The full range of Alter Ego’s signature colors, rich and consistent.
Silver belly fur felt — $1,050
A particular shade of pale warm grey that belongs to no other hat quite like this one.
Hand-dyed botanical colors — $1,150
Dyed using natural plant materials. Every hat emerges slightly differently. No two are the same.
The process
Proportions, crown height, brim width, and color are all customized through conversation with Jess. Hat bands are designed as part of the process — chosen together, finished by hand.
At checkout, enter your head measurements and preferred direction. Jess will be in touch within a few days to begin.
Please allow up to six weeks for production and delivery. A limited number of commissions are accepted each season.
A modern Gus for any who knows exactly who they are.
The Jessie is Alter Ego’s take on a classic silhouette: the Gus. Gently curved brim, clean modern lines, and a presence that reads as both deeply traditional and entirely now. It is the kind of hat that feels like it has always existed, and like it was made specifically for you — because it was.
Shaped entirely from premium American beaver fur felt, The Jessie is available in three expressions:
Traditional dyed felt — $950
The full range of Alter Ego’s signature colors, rich and consistent.
Silver belly fur felt — $1,050
A particular shade of pale warm grey that belongs to no other hat quite like this one.
Hand-dyed botanical colors — $1,150
Dyed using natural plant materials. Every hat emerges slightly differently. No two are the same.
The process
Proportions, crown height, brim width, and color are all customized through conversation with Jess. Hat bands are designed as part of the process — chosen together, finished by hand.
At checkout, enter your head measurements and preferred direction. Jess will be in touch within a few days to begin.
Please allow up to six weeks for production and delivery. A limited number of commissions are accepted each season.
