As cool as it gets. As traditional as it comes.
The buckaroo is one of the most storied hat silhouettes in the American West — rooted in 17th century Mexican vaquero and Spanish vaquero tradition, evolved from the wide brimmed sombreros worn in intense heat, refined over centuries into a shape that is both deeply functional and quietly iconic. A tall crown for airflow. A wide brim for serious sun protection. Built for the land and everything the land demands.
This is the Alter Ego version of that story.
The West is woven from premium palm leaf — one of the most durable natural straw materials available. It goes everywhere the Spring and Summer editions cannot — the trail, the ranch, the festival, the long day under unforgiving sun. It does not require delicate handling and it does not ask to be babied. It simply works, beautifully, for as long as you wear it.
West Coast inspired. Vaquero rooted. Alter Ego style.
The details
Premium palm leaf — exceptionally durable natural straw
Modern buckaroo silhouette — tall crown, wide brim
4 inch crown height — maximum airflow
4 inch brim width — serious sun protection
Leather wrapped band
Natural color only
Made to order in the Ventura atelier
Pre-order and shipping
Pre-orders open now through May 1. Ships mid-May.
This hat is made to order. Place your order and it will be made specifically for you.
As cool as it gets. As traditional as it comes.
The buckaroo is one of the most storied hat silhouettes in the American West — rooted in 17th century Mexican vaquero and Spanish vaquero tradition, evolved from the wide brimmed sombreros worn in intense heat, refined over centuries into a shape that is both deeply functional and quietly iconic. A tall crown for airflow. A wide brim for serious sun protection. Built for the land and everything the land demands.
This is the Alter Ego version of that story.
The West is woven from premium palm leaf — one of the most durable natural straw materials available. It goes everywhere the Spring and Summer editions cannot — the trail, the ranch, the festival, the long day under unforgiving sun. It does not require delicate handling and it does not ask to be babied. It simply works, beautifully, for as long as you wear it.
West Coast inspired. Vaquero rooted. Alter Ego style.
The details
Premium palm leaf — exceptionally durable natural straw
Modern buckaroo silhouette — tall crown, wide brim
4 inch crown height — maximum airflow
4 inch brim width — serious sun protection
Leather wrapped band
Natural color only
Made to order in the Ventura atelier
Pre-order and shipping
Pre-orders open now through May 1. Ships mid-May.
This hat is made to order. Place your order and it will be made specifically for you.